As in any area of the real estate industry, for “green” to be viable, it needs to be as competitive as the alternatives. In order to be relevant, while standing out and being true to our purpose, our blog has a broad definition of “green.” Our definition originates from the blog’s url: value and comfort.

In value, we want to show that  being green not a burden — it adds to quality of life.

Being green at home provides value to the earth, the housing industry, the inhabitants, and the homeowner. It ties into the concerns over global warming, sustainability, and saving money. It also ties into making investments in both time and materials that will add value above and beyond the immediate cost.

As we tell by all the venture capital money going into new, clean technologies, being green can also be profitable. We want our green homes to be worth more than the alternatives.

The value of energy efficiency can be measured empirically. People’s stories with also reflect value (hopefully increased, although we can gain by we learning from others’ mistakes). Esthetics, outdoor living spaces, and familiarity all create value and comfort.

Comfort can be physical and mental. Principles of ergonomics and universal design are specific to the physical comfort of individuals. “Green” meets health concerns, be it with proper mold remediation, reducing draftiness, or improving indoor air quality. Some cultural concepts, like feng shui and vedic sciences, are based on living in harmony with our environment. These also add comfort in conscious and subconscious ways.

We’re not interested, necessarily, in a feel-good blog. Our writings reflect the conflicts and trade-offs that we deal with every day — the thoughtfullness that goes into trying to be green. As the industry changes, we will define ourselves again and again. The blog is also an organic process.

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This entry was posted on Monday, October 22nd, 2007 at 11:26 pm and is filed under Real Estate, Architecture, Green Homes, Home Remodeling, Landscaping. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.